Dior launches first selfie-friendly foundation

1-Dior have launched DiorSkin Star, the first ever foundation specifically engineered to help women look good in photos and cater to the ‘selfie generation’.

Natalie Portman stars in the new campaign accompanying the launch – the Black Swan actress has a close relationship with the French brand, also featuring in their Miss Dior adverts.

2-For the DiorSkin Star images, Natalie looks stunning in a white feathered top, with her hair slicked back to show off her flawless, luminous skin.

The foundation, which was seen on models during the Dior haute couture show in Paris earlier this year, uses ‘light pulsion’ technology to break up harsh lighting making the face instantly more photogenic.

“Our objective was to make the face an ideal light source,” explained Edouard Mauvais-Jarvis, scientific communications director at Dior. “Emitting the largest amount of the purest light to be luminous.”